Tokyo government dating app leads to 265 marriages, official data shows

A Tokyo government AI-powered dating app has led to 265 marriages since it launched in 2024, according to official data.

TOKYO Enmusubi went live in September 2024 as part of efforts to address Japan's low birth rate. The app was created after a survey found that about 70 percent of people interested in marriage were not actively using matchmaking services.

People signing up had to prove they were legally single and pass an online interview, among other conditions, in an effort to limit the service to users seeking marriage.

As of June 30, 2026, the app had 16,000 registered members, down from about 36,000 applicants, according to government data released this month. The data showed 760 couples were in serious relationships and 265 couples had married.

The Tokyo government quoted one woman, using the pseudonym Turtle, as saying she tried the app as a last chance before her 40th birthday and later married a man she met through the service.

Japan recorded 671,236 babies born to Japanese nationals in 2025, a new record low and the 10th consecutive annual decline, government data released in June showed. Deaths were more than double that at 1.6 million, while the fertility rate edged down by 0.01 percentage points to 1.14. Marriages increased slightly, according to Health, Labour and Welfare Ministry figures.