Shein to list in Hong Kong at near $27bn value

Shein, the Chinese-founded fast-fashion retailer, is set to debut on the Hong Kong stock exchange in September 2026 in a listing that values the group at close to US$27 billion.

The company built its global business with low-priced clothing and accessories, rapid product development and social media marketing, including on TikTok and through online posts showing “Shein haul” purchases.

Shein moved its headquarters to Singapore between 2021 and 2022. It still benefits from China’s low-cost textile manufacturing sector and e-commerce logistics network.

The listing comes as Shein faces regulatory and reputational pressure. The European Union added Shein in 2024 to a list of digital companies subject to stricter safety rules. The European Commission opened an investigation in February into its compliance with the Digital Services Act, including systems to prevent illegal product sales, risks linked to “addictive design” and the transparency of content recommendations.

Shein disclosed in July that it faced more than 40 intellectual property lawsuits. US-Canadian campaign group Stand Earth ranked Shein tied last among more than 40 major fashion brands for environmental practices last year. France is set to impose per-item fees on Shein, Temu and other platforms defined by legislation as “ultra-fast fashion”.

Shein says it conducts regular third-party audits to ensure fair wages and says its on-demand model avoids overproduction and “dramatically reduces waste”.